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Editorial



Good day, dear Friends!

 

I just returned from the United States where, as we have done every year for the past thirty, we attended the IPMS USA National convention. It was also my own personal 30th anniversary of my first Nationals this year. Together with my colleague Jiri Silhanek of MPM/Special Hobby, we first experienced the atmosphere of the Nats in 1994 in Albuquerque, New Mexico. It was a completely new world for me then, it was one of my first trips across the Atlantic, I was learning how America works and it was a good education. In those thirty years, Eduard missed the Nationals only twice, during the covid era in 2020 and 2021, but over the years we have become part of the event and today it seems that its participants can hardly imagine this event without us. And I can't imagine a summer without America either. One of the charms of the Nationals is that it's held in a different location every year, so it's a good opportunity for us Europeans to get to know new corners of the United States, get to know it in its diversity and appreciate its standards. Because one of America's advantages is the standardization of its basic infrastructure, you can count on finding the same highways, the same organized stores and other things everywhere, as well as the language. In many ways here in Europe we have a lot to learn from America, but I fear that there are many things we will never learn and that will be a shame.

 Many things are different even in America. Last year in Texas the asphalt was melting under our feet, and this year in Wisconsin, the climate was pleasant. And not just the climate. Madison is a nice town, and since we arrived early, we had a chance to enjoy it a little more than we usually get to at shows. The event itself took place in the beautiful Monona Terrace Community and Convention Center, a building designed by the famous American architect Frank Lloyd Wright in 1959. The event was as always well organized, and our thanks and respect go to all members of the organizing team not only for the quality organization, but also for their kindness and attentiveness, which they dedicated to our group. As always, we enjoyed discussions with customers and our old friends, many of whom we have met over those thirty years. The interest in us was such that we closed up shop long after there were only empty tables around us and the other exhibitors were already on their way to grab a bite. Last but not least, we are delighted to have had the honor of supporting Valeriia Buzina from ICM at the show, who was at the Nationals for the first time and, I hope, not the last.


 This year's exhibition date was earlier than usual in recent years. It caused us some minor difficulties, mainly because we had to hurry up the completion of August’s new releases that we wanted to have at the show. Above all, the B-17F in The Bloody Hundred 1943 Limited Edition form, which was understandably of enormous interest. But the end date had one huge advantage. The exhibition ended two days before the start of the famous air show in Oshkosh, which is about 150 km northeast of Madison. This was an opportunity not to be missed. We went to the Oshkosh show twice and it was the experience of a lifetime. The superbly organized event, which this year was attended by 680,000 spectators and 10,000 aircraft during the week, not only met but exceeded our expectations. It was an American show in every sense. Seeing two B-29s fly in formation with a Lancaster and an F-35 with F-22s, A-10s and F-16s is an experience in itself, but experiencing a flight demonstration of F-35s and F-22s by the USAF display team is something unforgettable! Of course, there is much, much more to Oshkosh, from the wonderful EAA museum filled with unique (and mostly civilian) exhibits to the aircraft on static display throughout the airport grounds, not to mention everything that flies in. If you want to experience for yourself the meaning of the word beauty in the aviation sense of the word, come to Oshkosh!


 I was reminded of the influence America had on Eduard's development during our trip from beginning to end. Over our last night in America we slept at the Hyatt Regency Hotel in Rosemont, near Chicago's O'Hare Airport. This is the hotel to which we went every year for almost twenty years around the end of September and beginning of October, when the RICHTA exhibition was held annually in the adjacent exhibition and conference center. This was the name of an American organization that brought together manufacturers of models and kits of all fields, from both functional and static model making. It also brought together many manufacturers, if memory serves. Eduard was its member. It was a sort of an American answer to Nuremberg, albeit on a smaller scale. We used to regularly have a smaller table there, we promoted new products, and we met with our distributors. It was important to us then and worth going there because at the turn of the millennium we had nine distributors in America and America's share of our sales was 40%. In the 1990s and early 2000s, manufacturers such as Monogram, AMT and Esci-ERTL were very active in the USA, as was Minicraft, which worked as Academy-Minicraft. There was also Accurate Miniatures, and Verlinden, which was a leader in cast resin accessories in the first half of the 1990s, and relocated there. There were a number of manufacturers of model railways and functional models, all of whom were members of RICHTA, and it was alive at the exhibition.

 It was a real American show, and included great American ice cream, a shoe shiner with his stand behind the entrance, who was always busy, because back then people still went to shows in suits and dress shoes, and not in jeans and t-shirts like they do today. I bought a pair of American boots on Michigan Avenue and had them cleaned by him, and he greeted me every morning. It was just great. Everyone we needed to talk to was at the show, but unlike Nuremberg, the public was invited to attend and sales could be conducted there. So, among others, members of the Czech community, which is large in Chicago, attended the event. There I met Johnny Vojtech, and Jules Bringuier lived in Chicago at the time, for whom we worked on Classic Airframes kits, who brought me to Chicago for the first time in 1993 and to whom I will be eternally grateful for everything he taught me. Father and son Sojko, who worked as toolmakers at Monogram, used to attend regularly. They were responsible for all the beautiful kits from Monogram that I admired and I wanted to match them. They were as proud of their efforts as they were of their Czech heritage. Europeans used to also attend, with a regularly present Airfix stand there, the old Airfix, before Hornby bought them, Esci was there because they belonged to the same company as AMT and Ertl, Canadian Hobbycraft used to go there, and Japan’s Hasegawa and Tamiya could be found there, too, among others.

 Japanese related business interests also took part in the show, such as Mr. Ono, the founder and owner of Beaver, which is still our Japanese distributor. Mr. Ono also had a booth there several times, where he once exhibited figures by Hajime Sorayama and caused quite a stir when a girl scout leader came to his booth to see what the members of her troop were looking at. Then she started screaming terribly, and the result was that the organizers ordered Mr. Ono to cover the sensitive parts of the figures. So he stuck pieces of paper from those poisonously colored notepads on their breasts and in their laps, making the figures even more tempting targets for all the scouts present. If you don't understand what this is all about, google Hajime Sorayama, it's totally worth it. In the evening, Mr. Ono taught me how to eat lobster properly and Chuck Harransky from Squadron Signal introduced me to American chicken noodle soup, while explaining to me how the model business is done in America and what we need to do to succeed there. In Chicago, our cooperation with Hasegawa started when Mr. Horiike came to me and told me that we, the ‘old guard’, should work together more to better face the new competition. It was like he elevated me to nobility!

 None of us knew then that this world was coming to its end. American modeling firms fell victim to deindustrialization. In the late 1990s, they began experimenting with transferring production to Asia, first to Korea, and when Korea became more expensive, to China. That was the beginning of the end, with the new century American manufacturing companies began to struggle, fail, change hands, and fail again until they disappeared from the scene altogether. The exhibition itself shrank to a half of one hall and finally ended for good. The last time we were there was sometime in 2014 or 2015, and we even took off to go and check out the U-515 submarine museum during the show, because the exhibition was already very quiet and there were not many people. Unfortunately, it also affected business. The decline of brick-and-mortar stores is gradually continuing, the model shops are becoming more and more an on-line affair, and this is true all over the world. Today, we only have four distributors in the United States, but two of them are new. Three years ago, we had two business partners in this market, and the share of the American market in our overall turnover dropped to 16%. So it is not such a tragedy, because in financial terms it is still about twice as much as it was in 2010. Rather, it reflects how business has developed in Europe and especially in our domestic market. Since 2000, the share of the Czech market in our total turnover has doubled from 13%, last year being up to 27%. I rather suspect that it is similar in production, where two main locations of plastic model production have been created. One is in China, and the other is in Eastern Europe, primarily in the Czech Republic and Ukraine. Both of these differing geographic locations cooperate intensively, which can be seen especially in Poland, whose producers of plastic models intensively use the services of Chinese production facilities.

 Despite the sad end of the RICHTA fair, our participation in it had a great influence on the development of our company. Eduard is connected to America more than anyone can imagine, and for me personally, the interaction with the American environment was and is a great education. Not only do I try to approach problem solving in a somewhat American way, but we have also learned from developments in American companies. While they were deindustrializing and starting their Chinese experiment, we were building our own production base and building Eduard as an independent entity, independent of external suppliers of key components. I know that even in Europe it is considered an outdated approach, and when I talk about how Eduard works, that all of our own production is done in-house, I get a lot of raised eyebrows. But I am sticking to my guns. I remember what happened to those who got rid of their local production base. The companies that drive the development and modernization of our field today have their own production base. It's Eduard, Tamiya, Trumpeter/Hobby Boss (that's one company), HKM, Academy and ICM. I may have forgotten some players here, and to them, I apologize. I am still going through a bit of jet lag!

 But, I digress….

 

New releases for August

 The impact of the IPMS Nationals in Madison on our new releases for August will be plain to see. We wanted to bring some attractive new items to the event, so there is naturally a strong American flavor here. The intended ‘show stopper’, and the main new product for August, the B-17F ‘The Bloody Hundredth, 1943’ Limited Edition kit, is sold out here. But that does not mean that it is no longer available. We've sold some 80% of the run to merchants, and they'll have this kit available for some time to come. But if you want it, don't hesitate, but if you still happen to miss out, it's still not a hopeless situation. We are registering demand from merchants for more pieces, and if this demand is sufficient, we would do another smaller reissue in November or December. There, however, the content will change a bit, for example the bonus decals will no longer be part of the kit, but will be available for purchase as a separate item.

 The other two American flavored new releases are Mustangs, the P-51B in the 1:48 scale Profipack kit and the P-51D in the ‘Aces of the Eighth’ 72nd scale Limited Edition boxing. Both are still available, you don't need to worry about that. This American set is complemented in August by two German reissues, the Bf 109 E-4 in the Profipack line in 1:32nd scale, and the Bf 109 G-6/AS in the 48th scale Weekend line.

 Our kits, as usual, benefit from the release of aftermarket accessory items, designed for not just new kits, but older ones as well. Note the series of sets for the B-17F. These are the old items we released for the HKM kit, but the ones being released now have new catalog numbers, meaning they've been modified to not duplicate parts that are already components of the Bloody Hundredth 1943 kit, Cat No. 11183.

 Of course, it’s not just Eduard kits that are being covered with what we release. We still produce sets to enhance our competitors’ kits too, such as the FM-1 Wildcat in 1:48th by Tamiya, the 1:72nd B-24H Liberator from Airfix and the A-10 by GWH. Generally speaking, they’re not huge sets, but it shouldn’t necessarily pour when a light rain will do nicely. As usual, you will find the complete listing in today's newsletter, and I hope you will read it thoroughly, enjoying it in the process.

 

Articles

 Unfortunately, among the articles you will find the already 29th installment of Air War over Ukraine by Mira Baric. Miro writes well, and I firmly believe that at some point, we will be printing the last installment with a description of a Ukrainian victory in this war. There will certainly be a victory parade of the Ukrainian Air Force led by an F-16. Although, after what I saw last week in Oshkosh, I would wholeheartedly wish the Ukrainians a delivery of the F-35!

 I took the liberty of writing an article about what our new P-51D in 1:72nd scale brings to modellers. It's also written in a bit of an American style, and should it be taken as a bit of an advertisement, I won't mind. If you would like to put our Mustang in the context of how it compares to other manufacturers' Mustangs, I recommend purchasing a kit from KP. It is also new, and is presented as a simple kit suitable for children and beginners. Place the two kits side by side and you will see the unseen, I guarantee you a truly extraordinary modelling experience.

 Jan Zdiarský's article ‘Bernie Lay and Piccadilly Lily’ is a great read. I read his preview yesterday morning over breakfast and it was a great start to the day. I recommend it not only to those who have bought or want to buy The Bloody Hundredth 1943 kit, to which this text is closely related, because it’s just that good an article...and no, I will not link it. Read it yourself!

 Don't miss the three Box Art Stories by Jan Bobek. They are dedicated to the boxarts of the new P-51B, and the reissued Bf 109 E-4 and Bf 109 G-6/AS. They are short texts, they read well, and are chock full of information and interesting stories. The perfect coffee companion!

 

Happy Modelling!

Vladimir Sulc


08/2024
Info EDUARD 08/2024

INFO Eduard is a monthly scale model-historical magazine published in Czech and English by Eduard Model Accessories since 2010. The magazine is available for free on the Triobo platform and can be downloaded in PDF format. Eduard is a manufacturer of plastic models and accessories with over 30 years of tradition. Throughout its history in the plastic modeling industry, Eduard has become one of the world's leaders. Further details about the company and its product range can be found at www.eduard.com. You can subscribe to the INFO magazine and receive product information for free at: https://www.eduard.com/cs/info-eduard/

8/1/2024

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