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Editorial


Dear Friends,

 I just returned from Nuremberg. I left there in a rather gloomy mood, knowing that it was most likely my last time. I have always defended the Nuremberg Fair as a useful and beneficial event. But alas, its significance to our industry has steadily declined over the years, while the costs associated with participation in it have continuously done the opposite. Still, it has always brought us some benefit, despite of the expense involved. There wasn't a lot of new business to be made there, but we met with our distributors, reviewers and colleagues from other companies. And yes, it often brought opportunity for some new business and, for example, we negotiated a lot of the purchases of plastic for our Limited Edition releases at Nuremberg. It went on like this year after year, for twenty-five years until 2019. Then, along came covid and everything changed, and the fair was forced to skip a couple of years. The fact that the first post-covid event was extremely diluted was quite understandable, the second being very similar was frustrating, and that the third saw no improvement either was much more alarming. Not that the organizers did not put forth a major effort, but it seems that the participants developed some reservations about the benefits of participating in the fair. So they increasingly didn’t. Neither the Americans nor the Japanese attend like they used to, and unfortunately neither do many Europeans, including Germans. We can speculate as to why. It is very likely that two years without the fair have shown quite nicely that business can be done without it. After covid, the costs of everything increased, and the Nuremberg Fair has been begging for a long time to get on the list of costs to cut. On our list, Nuremberg holds a pretty high position now.

Nonetheless, our participation at the fair next year is not high on the list of events to skip in an effort to cut costs. The results can be surprisingly good in the end and there is a chance that this year's fair will paradoxically reflect on our business operations more than most fairs have in the past. In fact, this was also the case last year and the year before, when agreements concluded at the Nuremberg Toy Fair practically doubled the volume of subcontracted work we were able to acquire through production for other manufacturing companies. Perhaps the paradox lies in the fact that, thanks to the smaller participation of our business partners, there was more time for meaningful and ultimately fruitful negotiations to take place. But I suspect that this is actually a reflection of the changes that are taking place in our industry and that are visibly changing it both in terms of production and business practices. While the production of model kits is dominated by technologies that push what is achievable to levels never seen before, the internet and modern distribution routes affect trade that yield corresponding benefits in terms of product diversity and speed of delivery. And the internet and the communication options it offers are changing the way we negotiate deals at the business-to-business level. The covid epidemic has clearly shown that, using current communication options, we can do quite well without expensive trade fairs. Tell me yourself, why would anyone travel halfway around the world in the winter, pay a fortune for flights, overpriced hotels and no less overpriced exhibition stands, then spend five days at an exhibition where two days would be more than enough to arrange all the meetings, when you can easily achieve pretty much the same result using your computer at your office or even at home sitting at your kitchen table? I fear that this will be the force that will increasingly push famous trade fairs from the center of trade to its outskirts. We will ultimately end up going to Nuremberg again next year, but to be honest, the quality of the new Azerbaijani restaurant, which opened in the area of ​​our Nuremberg hotel instead of the original German restaurant, has at least as much to do with the decision to attend as the exhibition itself. This also points to changes in which we are direct participants, all of us, from the manufacturers to the retailers and you, the modelers.

 In order not to just give you abstract wisdom here, I will give you two examples of current progress. Last week, a new 3D printer arrived. We bought it as a test drive; we want to know exactly what to expect from it, because we want to expand our printer fleet based on this type. The goal is to increase the capacity and quality of our 3D printing, especially the elimination of the layering, which still remains on some parts and is the target of justified criticism from customers. The first tests show that it will be a good machine that will significantly advance us in solving both of these requirements. This is a new type of printer that arrived in Europe at the end of January, and we are probably the first to have it in the Czech Republic. When we took over the machine during training, the supplier pointed out that the current development of these printers is so rapid that a new type, replacing its predecessor, is often launched in the market to the tune of months and sometimes even weeks, and that this causes problems with the availability of spare parts, especially displays. We concluded from this that interesting times lie ahead.

The second example is from the store. On the very first day in Nuremberg, one of our valued business partners came up to me and told me that we were processing their orders too slowly, that customers needed faster service and that we had to try harder. I didn't put up much of a resistance, but in the evening I did some statistics on our deliveries. I found out that 51% of the 42 orders last year were shipped within two days, and a total of 86% of orders were shipped within four. I would say that before covid, this would have been a great result, but not today. Today it's just not enough.

I would like to relay one more story from this year's Nuremberg fair. It turns out that the mysterious IBG project they were working on is a series of Spitfires, from the Mk.I to the VI in 1:72 scale, and we have unfortunately been working on an almost identical project over the last year. As it stands, if we finish our molds according to plan, we will have our 1:72 scale Spitfire Mk.I on the market more or less at the same time as IBG. That’s not the most optimal release schedule you can think of, and neither we nor they planned it like that. Neither of us see the need of going to war with each other with our Spits. We are not competitors with IBG as much as we are friends; we cooperate with one another. We are their suppliers and they are our customers. We don't need to harm each other. And therefore, since they already have the molds for the Spitfire Mk.I in progress, and we are only at the end of the design stage, with the intention of going to our tool makers this month, we have decided that we will not start our series of 72nd scale Spitfires with the Mk.I, but rather with the Mk.V. I think this is the best solution to this precarious situation for everyone involved. For manufacturers, distributors, retailers and customers.

Now, a little something about February's new releases and this yields one major point of attention. That is the P-40E in the Royal Class series. As you know, we made this kit available for November pre-orders, producing the exact quantity for retailers based on those numbers, prompting a production run of 4000 kits, which we shipped to both online buyers and retailers over the course of January, and so, even though it is a new item for February, we have nothing left in stock. So, friends, if you haven't bought the Royal Class P-40E yet and your heart is set on one, you have to look for it at your retailer’s. We are completely out.

But that doesn't mean we don't have any Warhawks in our catalog. Right now we are working on completing the successor to the Royal Class, the Limited Edition ‘Pacific Star’ kit, dedicated to the Warhawk serving in the Pacific Theater. The kit will cover the P-40E and Kittyhawk Mk.I from the Aleutians, Australia, New Guinea, China, and so on. Details about this kit can be found among March releases, presented in this issue of our newsletter. You'll like it! I promise….

 In January, we published the first issue of the online magazine Eduard Modeller's Den, abbreviated simply to EMD. As is customary among modelers who need to bitch about something….anything…. someone immediately criticized us for the abbreviation on Facebook, but I absolutely do not get why. Abbreviations are used everywhere you look, so why should we be banned from using them? Anyway, you can find the magazine HERE. As expected, significantly fewer readers have paid for and downloaded it than the inaugural issue, which was free. It didn't throw us off, we were expecting this and we are continuing to prepare the second issue, which will be published...well, I would also like to know when. Probably February 21st, but the editor-in-chief has yet to confirm that.

 

Happy Modelling!!

Vladimír Šulc


02/2025
Info EDUARD 02/2025

INFO Eduard is a monthly scale model-historical magazine published in Czech and English by Eduard Model Accessories since 2010. The magazine is available for free on the Triobo platform and can be downloaded in PDF format. Eduard is a manufacturer of plastic models and accessories with over 30 years of tradition. Throughout its history in the plastic modeling industry, Eduard has become one of the world's leaders. Further details about the company and its product range can be found at www.eduard.com. You can subscribe to the INFO magazine and receive product information for free at: https://www.eduard.com/cs/info-eduard/

 

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