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Info EDUARD 03/2023, Page 19
Info EDUARD 03/2023, Page 20
EVENT
It has to be said right at the beginning that
this year fair was different from the previous
ones. There were significantly fewer
exhibitors. In our market segment of plastic
model kits, the fingers of just two hands
would be enough to count the participants.
However, count me in – Eduard/Special
Hobby, Italeri, Tamiya, Revell, Airfix. What
else? Let’s add to the credit the Art Scale
Kit distributor and Zvezda, which had
a stand in one of the tucked away booths
due to the organizers’ restrictions
against Russian companies. Any others?
No, nobody else. Other companies from
our business chose a more economical
option and came only to have a look and
go round the stands. And more than we
expected stopped at our stand. Among
them, even those we hadn’t counted on
beforehand. Others didn’t come at all.
For example, representatives from China,
USA and Ukraine were missing, and the
representation from Poland was also quite
weak.
But no wonder. The situation is not rosy,
so many companies have opted for
low-profile and very economical forms
of participation. We also
chose a more economical
option than in the past, and
as more attentive readers
may have noticed above, we
joined forces with a friendly
company, Special Hobby,
reducing our stand to only
two-thirds of its former size.
Of course, this led to more
intensive communication
with our colleagues from Special Hobby, so
we were able to discuss further possible
cooperation on future projects. However,
when more visitors arrived at one point,
the booth was a bit tight ... Nevertheless,
we handled it without any problems. We
also split our team into two parties and
rotated with our colleagues after three
days at the fair. Saving money is necessary
nowadays!
If you have not attended this fair in person
in the past, I guarantee you would be
impressed anyway. It’s a huge event, with
2,843 exhibitors from 70 countries taking
part this year, and over 62,000 visitors from
136 countries visiting the fair over five days.
But something in the mood was simply
missing. Talking to other people in the
industry, it was clear that they had mixed
feelings about attending. As the number
of exhibitors in the industry dwindles, the
importance of the event for us and others
is diminishing, and if the situation does not
improve, we would at least be very hesitant
to decide on participation in future years.
However, as usual, there was a silver lining.
In this case, thanks to the low participation
of the companies from our business,
we were able to conduct more intensive
negotiations with visitors to our stand.
Several very pleasant meetings took place
in a friendly atmosphere with companies
Back to Nuremberg
After a long two-year hiatus caused by the COVID
epidemic, the Eduard team was back to the
Nuremberg Toy Fair once again. The event took
place from February 1 to 5 and was held in sixteen
halls of the local trade fair center.
Alfred Riedel and Vladimír Šulc
Jan Bobek and David Francis
(Phoenix Scale Publications)
Jan Zdiarský and Vladimír Šulc
Text: Jakub Nademlejnský
INFO Eduard20
March 2023
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