EDUARD IN MOSON ON THE TABLES, NOT ON THE SHELVES
It was after four years break, I returned to
Moson to visit the Modelshow. I travelled
privately, not as a part of the Eduard team with
their “travelling big top”, as Jakub Nademlejnský
jokingly named Eduard’s stand in this column
recently. If I were to highlight the two biggest
positives perceived by me, it would be the
reconstructed thermal pool with the hottest
water of the local spa and then the frequency
with which I was spotting models made from
our kits while observing the exhibition tables.
I tried to keep it at least fleetingly in my memory
(which, admittedly, isn’t what it used to be)
and by the end of my “tour” around the tables
dedicated to the aircraft models I was clear:
No other manufacturer had so many models on
their tables. Not a chance ... Except of course
of the 1/32 or 1/24 scales, which are not our
domain. On the other hand, when counting the
accessories used, Eduard’s representation here
was significant as well. I was happy about that
and immediately thought of the catchphrase
that Eduard kits are here to be built, not stored
... I understand that I’m touching a raw nerve,
as most of us have our own wardrobe that can
easily take us to the Narnia for plastic modelers,
but I still think our models are popular with
seventy-second, fourty-eighth, and to a large
extent also to the 144th scale lovers not just as
collector’s items, but also as an object of our
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INFO Eduard
hobby in the best meaning of it, i.e., building,
painting and weathering rather than finding the
best layout of the boxes on the shelves to create
a loophole in which to insert the next addition
to the unbuilt collection. In addition, Eduard has
recently made further progress in the quality of
its kits in terms of the design as well as surface
detailing. I understand it sounds like selfapplause, but on the other hand I would like to
believe that you feel the same way and like our
kits because of the progress made as well.
By the way, the prices of almost everything
have been going up in the last two years (and
not only here in Czech Republic) and so did the
prices of kits and accessories. It’s only logical,
as all the inputs were also going up, inevitably
affecting the selling prices. Still, everything has
its limitations. For example, I don’t think that
almost 27 Euro for a kit of a 1/72nd WWII singleengine fighter is the right price. I mean the kit
containing one set, to be clear. Occasionally,
someone does create a sort of “wow” effect with
his new release, which I personally understand,
but I also think that such a hype doesn’t last
forever, and no huge spendings on such kits
actually happen. In fact, the “wow” phase will
finally give way to the typical “side hobby” of our
hobby, which is the looking for any faults of the
kit and while we’re at it, no one can tell me that
the exorbitant price isn’t a fault. I myself have
Text and photo: Richard Plos
resisted the initial “wow” phase with some of
the kits of my heart, sold at prices I was feeling
were not right and so I just waited for a suitable
secondhand opportunity ... You could rightly
argue that Eduard also raised the prices this
year. Well, you are true. But we still try to balance
the prices to keep them at a friendly level. An
example of this can be the new Weekend Edition
Zero Model 21 in 1/48th scale, which costs just
around 23 Euro. And it is the same price we
were selling Weekend Edition kits of similar size
last year. The “Wunderschöne neue Maschinen”
can be had for just under 30 Euro, which is of
course the price for two complete kits. So,
when counted for one, it comes out to a nice 15
Euro. That doesn’t seem that much for a 1/72nd
Bf 109 F kit with die-cut masks, pre-painted
photo-etched details, and decals for seven
marking options (for each one, as there are 14
markings offered in the kit). I think the good
price is also somewhat related to the number of
the kits finished, and the number of the models
built from Eduard kits on the tables at Moson
Model Show suggests to me that we are not off,
when it comes to pricing. I am attaching some
photos from the show, just to show some of the
models. Excuse the quality (of the photos, not of
the models), they were taken only by my aging
mobile phone ...
June 2023