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In this article, I would like to explain to you,
fellow modelers, our reaction to the introduction
of American tariffs. This is a truly historic issue
that has been shaking the world since April,
when the first wave of various tariffs was
imposed on various countries around the world.
That this event is not indifferent to customers
was also shown by our two posts on Facebook,
in which we announced the suspension of sending
shipments to the USA due to the cancellation of
the duty-free regime for individual shipments
(de minimis) and the cessation of accepting
shipments to the USA by European postal
outlets, and also explained our future course
of action. The reaction to them was stormy,
the discussion long and tense. Something like
this rarely happens on our Facebook.
So it turns out that imposing customs tariffs
on all countries in the world creates a hell of
a mess. In August, the situation around customs
escalated with the increase in the US customs
tariff on European goods, and therefore also
on our products, to 15% from the previous rate
of 10%, introduced in April shortly after Donald
Trump took office as US President. At the end of
August, the situation escalated after European
post offices stopped accepting small shipments
for individual customers in the US as a result
of the abolition of the de minimis system.
This system allowed sending small shipments
worth up to 800 USD to addressees in the US
without collecting customs duties or any other
form of tax on these shipments. Over the past
few months, roughly since June, this system has
been undergoing somewhat chaotic development,
so to tell the truth, in August it was already quite
difficult to figure out what actually applies and
what will apply as of August 28th. I won't bore
you with the story of how it all unfolded, as it’s
really easy to get lost in it all, but the bottom
line, reminiscent of the cutting of the proverbial
Gordian knot, is actually a deliverance. There
will be no exceptions, there will be a 15% duty
on everything, end of discussion!
However, European post offices responded
to this by the aforementioned suspension of
accepting shipments to individual customers,
which is still ongoing. This was a fairly logical
step for post offices and other carriers to take,
because it can be expected that customers,
typically e-shop customers, would refuse
to accept shipments for which they would
suddenly have to pay an additional 15% of the
declared value of the shipment. Post offices
were therefore obviously afraid that they
would get stuck in a stalemate when the
addressee would reject the package and send
it back. Such customer behavior would mean
significant losses for post offices, and of course
for senders as well. The whole thing would be
on the verge of a postal apocalypse and a total
collapse of services. In addition, the post offices'
statements indicated that after the restoration
of services, the sender would pay customs
duties and customs clearance costs. The post
office would then mediate the payment of duties
to US Customs and Border Protection (USCBP),
payment of fees and subsequent smooth delivery
of the shipment to the customer. At the time of
writing, it is not clear whether this procedure
is an explicit request from the American side
and part of the decree abolishing the de minimis
system, or whether it is an initiative of European
post offices and other carriers, some of which
began offering this service as a standard part
of the shipment clearance at the same time.
This means transferring the obligation of paying
customs and duties to the exporter, which is
a completely offensive matter that concerns not
only individual senders, but also e-shops like
ours. At least at first glance, because no one
has the right to pay such high fees for nothing.
Neither the exporter nor the importer. Just to be
clear, the normal procedure is that the customs
duties are paid by the importer, the person who
imports the goods into the country applying
customs duties. Of course, the importer then
reflects the customs duties paid in his prices.
It is an additional cost that must be taken
into account. The idea that anyone anywhere
would pay an additional 15% tax and it wouldn't
affect the final price in the store is completely
delusional.
When we introduced the 10% tariff in April,
we acted to keep the retail price (MSRP) in
the US at the same level if at all possible and
not increase it. So we took a significant part
of the burden on ourselves and reduced the
selling price for our distributors. At the same
time, we abandoned the American system of
determining the retail price for distributors
and introduced the European method.
So that you understand what the difference is,
in America, a discount is set for the retailer from
the manufacturer's recommended retail price
excluding tax, which is officially called MSRP
(Manufacturer's Sugested Retail Price), and
then another discount is given to the distributor
from the resulting price. Generally, in the old
days, the distributor received a 55% discount
from the MSRP and that was his purchase price.
The old days ended sometime at the beginning
of the century with the arrival of the Chinese,
who started offering bigger discounts to grab
a bigger share of the market, and since then,
distributors have wanted more. In Europe, it is
usually the other way around, the manufacturer
sets the sales price, from which distributors in
different countries create their own Retail Price
according to the conditions in their market.
Another difference is that in the USA the retail
price on store shelves or in e-shops is listed
without tax, while in Europe the sticker price
includes the tax, which in our case, is the Value
Added Tax (VAT).
After the imposition of the 10% tariff, we
switched to the European pricing model and
began invoicing our American distributors
a fixed commercial price. At the same time,
we increased their margin, which means we
gave them a discount, and thus took on some of
the burden that our American distributors carry.
We left the recommended retail price, the MSRP,
the same. This operation allowed us to keep
the price stable on the American market and
not increase the price. So we did at least partly
what Donald Trump and his supporters imagined
would happen after the tariffs were imposed.
I am not sure what would have happened if the
tariffs had remained at 10%. We might have had
to increase the price because we had to give
up part of our margin to maintain the price
level from before the tariffs. But we don't have
to speculate about that anymore, because the
American administration solved this problem
for us when it raised the tariffs to 15%. After
this step, we had no choice but to increase the
price anyway. The price increase is on average
11%, so it is still not at the level of the 15% tariff,
but unfortunately we had no other choice.
Even so, after the introduction of the 15% tariff,
one of our four American distributors stopped
doing business with us, claiming that it was not
worth it for him to buy our goods under these
conditions.
When we left the US, it seemed that we had
the basic setup of the new tariff system ready
and now we can only wait to see how we,
our distributors and our customers will be
able to function in it. We did not know what the
changes to the de minimis system would look
like, but we knew that they would come and that
we would have to deal with them within the new
setup, meaning with a higher MSRP and a fixed
commercial (export) price. The way the new
delivery system setup was announced did not
surprise us much, we still believe that we will
be able to deal with it. However, the latest news
from the US says that the federal appeals court
found most of Trump's tariffs illegal. Honestly,
I am starting to get a little skeptical. We can
deal with some things, but chaos in which no
one really knows what is valid and what is not
is the worst thing that can happen to a country
and its trade. God bless America, and if He has
any spare capacity to do so, please let Him
remember us as well. Amen!
Vladimír Šulc
Tariffs!
INFO Eduard6
September 2025